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Business Administration/Marketing Communication and Digital Marketing

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Quick Overview

  • University Pforzheim University of Applied Sciences – Design, Technology, Economics and Law
  • Degree Bachelor
  • Degree Bachelor of Science, B.Sc.
  • Study Type Undergraduate
  • Mode of admission local admisssion restriction
  • Application Deadline for Beginning Students Wirtschaft und Recht sowie Technik: > Bachelor WS 15.07. SS 15.01. > Master: Die Bewerbungsfristen entnehmen Sie bitte der Homepage des jeweiligen Studiengangs. Gestaltung: > Bachelor und Master: WS 30.04. SS 30.10.
  • Standard period of study (amount) 7 semesters
  • Study Mode (elucidation) full time
  • Location (main / branches campus) Pforzheim
  • Admission semester summer and winter semester
  • Subject

    Das Business Administration gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Business Administration

    Das Marketing, Distribution gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Marketing, Distribution

  • Areas of Concentration Communication Management, Communication Policy Instruments, Marketing Management, New Communication Technologies
  • Field of study
    • Main instruction language German
    • Further language(s) English
    • Annotation of the Higher Education Institution Marketing Communication and Digital Marketing in the Business Administration degree course

      Your opportunity for a unique university education in the field of communication management and digital market communication. The degree course combines business administration and communication science and thus prepares you perfectly for your career entry.

      You will gain relevant academic knowledge in marketing and communication science as well as in closely related subject areas such as advertising psychology, market research or competition law.

      Training courses in moving images, storytelling and content marketing, search engine optimisation, strategic planning, social media marketing as well as photography and the production of digital media give you practical insights into the creative realisation of marketing communication.

      In concrete practical projects, you work as a team to develop strategies and concepts for the marketing communication of companies, non-profit organisations, agencies and media.

      As a graduate, our excellent contacts with the communications industry and the branded goods industry as well as our highly qualified teaching staff make you extremely attractive for future employers.
    • Course Website
  • Access and Admission Requirements
    • Mode of admission local admisssion restriction
    • Admission semester summer and winter semester
    • 90% of study places are awarded via the university’s internal selection procedure with the following selection criteria:
      Initially, a weighted overall grade is calculated for the higher education entrance qualification. This is determined as follows:
      Average grade in the university entrance exam (HZB) - 50%
      Individual grades of the qualification for admission to higher education in Mathematics – 30%
      Individual grades of the qualification for admission to higher education in English – 20%
      Then a weighted grade for the selection procedure, determined as follows:
      Weighted overall grade for the qualification for admission to higher education – 70%
      Result of the academic ability test – 30%
      Participation in the academic ability test is voluntary; it can improve your chances of gaining a place to study but can never diminish them.
      more information regarding admission requirements
  • Programme Dates and Deadlines
  • Tuition Fee
  • Contact / contact person

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