Event and Online Marketing

Quick Overview

University Chemnitz University of Technology
Degree Bachelor's degree

Degree Bachelor of Science, B.Sc.
Study Type Undergraduate
Mode of admission without admission restriction
Deadline for Beginning Students fortlaufende Bewerbung möglich
Standard period of study (amount) 8 semesters
Study Mode (elucidation) distance studies; part time; part time degree programmes for professionals
Location (main / branches campus) Chemnitz
Admission semester summer and winter semester
Subject

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Sport, Event, Culture Management
Areas of Concentration Business Informatics, Data Protection/Legal Issues, Economics, Event Management, Event Design, Event Organisation, Event Creation, Online Advertising, Online Marketing, Online Marketing Concepts, Social Competence and Scientific Work, Social Media/Content/Influencer Marketing

Field of study
- Main instruction language German
- Annotation of the Higher Education Institution The career-integrated distance learning course in Event and Online Marketing (Bachelor’s degree) is set up at the Chemnitz University of Technology Centre for Knowledge and Technology Transfer (ZWT). It is realised in cooperation with TUCed –An-Institut für Transfer und Weiterbildung GmbH (TUCed) This collaboration enables the range of courses to be tailored to the needs of professionals. The course content is taught at TUCed, the competence centre for event research at Chemnitz University of Technology. The exams are carried out under the responsibility of the ZWT and the degree is awarded by the Chemnitz University of Technology.
  
  The standard period of study is 8 semesters, whereby the study programme is offered within 6 semesters. Depending on previous education and study intensity, a degree can therefore be obtained before the end of the standard period of study. The 7th and 8th semester can be used to complete the study programme. There are recognition options in the event of relevant initial training with business / commercial components, for example from the areas of media, marketing / communication, events, tourism, trade.
  
  The career-integrated distance learning (current employment or employment contract not required) includes e-learning and self-study sections as well as online/hybrid seminar phases with a pronounced practical component. As a distance learning course, the Bachelor’s degree can be completed regardless of location. In total, the study programme comprises approx. 20 one- to three-day seminar phases (online/hybrid) during the first five semesters. This corresponds to approx. 4 seminar phases per semester. The sixth semester is reserved for the completion of the Bachelor's thesis. The seminar phases take place between Thursday and Saturday.
  
  After successful completion, graduates are awarded the academic degree of Bachelor of Science. Students thus acquire a state-recognised degree from Chemnitz University of Technology. This also gives them access to the advanced Master's programme, e.g. in Events, at TUCed GmbH.
  
  Achim Kießig, MSc
  Subject-specific student advice for the Bachelor's course in Event and
  Online Marketing
  Reichenhainer Str. 29
  09126 Chemnitz
  achim.kiessig@tuced.tu-chemnitz.de
  0371 909 49 34
- Course Website
Access and Admission Requirements
- Enrollment Enrollment does not take place at the University. For implications on student status, please contact the University.
- Mode of admission without admission restriction
- Admission semester summer and winter semester
- General higher education entrance qualification, or relevant subject-restricted higher education entrance qualification, or a subject-related Master craftsman examination or a qualification for admission to higher education recognised as equivalent by legislation.
  
  Applications for a place will be continuously checked (no deadline) and admission will be granted promptly. The maximum number of participants per cycle is 25.
Programme Dates and Deadlines
- Sommersemester 2025
- - Deadlines for Germans and foreigners with German university entrance qualifications
    Beginning Students
    
    fortlaufende Bewerbung möglich
  - Deadlines for International Students from the European Union
    Bewerbungsfrist EU-Ausländer fortlaufende Bewerbung möglich
  - Deadlines for International Students from Countries that are not EU Members
    Bewerbungsfrist Nicht-EU-Ausländer fortlaufende Bewerbung möglich
- Wintersemester 2024/2025
- - Deadlines for Germans and foreigners with German university entrance qualifications
    Beginning Students
    
    fortlaufende Bewerbung möglich
  - Deadlines for International Students from the European Union
    Bewerbungsfrist EU-Ausländer fortlaufende Bewerbung möglich
  - Deadlines for International Students from Countries that are not EU Members
    Bewerbungsfrist Nicht-EU-Ausländer fortlaufende Bewerbung möglich
Tuition Fee
- Tuition fee 345 EUR / Monat
- Annotation to the tuition fee incl. examination fees
Contact / contact person
- International Students and applicants are kindly requested to contact the International Office:
- Internationales Universitätszentrum
- Street address Bahnhofstraße 8, 09111 Chemnitz
- Phone 0371 531-13500
- Fax 0371 531-13509
- iuz(at)tu-chemnitz.de
- Internetpage of the institution
- Contact / contact person for this program
- achim.kiessig(at)tuced.de
- Zentrale Studienberatung
- Street address Straße der Nationen 62, 09111 Chemnitz
- Postal/mail adress 09107 Chemnitz
- Phone 0371 531-55555
- Fax 0371 531-12128
- studienberatung(at)tu-chemnitz.de
- Internetpage of the institution
- Contact Herr Tobias Bauer
- Function Leiter
- Phone 0371 531-31690
- tobias.bauer(at)verwaltung.tu-chemnitz.de

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