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Global Marketing Management (from 2015)

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Quick Overview

  • University accadis Graduate School Bad Homburg
  • Degree Master of Arts
  • Degree Master of Arts, M.A.
  • Study Type Second cycle
  • Mode of admission selection procedure / qualifying examination
  • Application Deadline for Selection Process The deadline for the Winter Semester 2025/2026 has expired
  • Standard period of study (amount) 6 terms
  • Study Mode (elucidation) dual system; full time; international course; part time degree programmes for professionals
  • Location (main / branches campus) Bad Homburg
  • Admission semester winter trimester
  • Subject

    Das Marketing, Distribution gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Marketing, Distribution

  • Areas of Concentration Brand Management, Consumer Behaviour, Innovative Marketing Concepts
  • Field of study
    • Target group With a Master’s degree in Global Marketing Management, you are prepared to responsibly master the diverse requirements in internationally operating companies, especially in the B2C sector.
    • kind of Master course according to the KMK consecutive
    • Main instruction language English
    • Digital teaching and learning units Interaktives Intranet
    • Annotation of the Higher Education Institution The Master’s degree course in Global Marketing Management prepares you for leading international brands strategically, developing innovative marketing ideas and making informed marketing decisions for global target groups. The curriculum combines science-based content with application-oriented perspectives – from strategic brand management and consumer behaviour to digital marketing approaches and data-based decision-making. You will learn to question marketing instruments analytically, to analyse current trends and to develop viable concepts for global markets.
    • Course Website
  • Access and Admission Requirements
    • Mode of admission selection procedure / qualifying examination
    • Admission semester winter trimester
    • - Completed bachelor's degree in economics
      - Alternatively: Completed interdisciplinary Bachelor's degree with at least 60 ECTS in economics
      - Good final grade in the first degree programme
      – Good knowledge of English | Levels B2 or C1
      - Successful introductory presentation
    • Completion of first university degree Bachelor/Bakkalaureus, Diplom, Diplom (FH), Staatsexamen, Master

      Minimum requirements for first university degree:
      • Required ECTS credits: 180
    • Required language skills
    • Required minimum language skills that must be proven by passing one or more of the following language tests:
      • GER (English): B2 - C1 (http://www.europaeischer-referenzrahmen.de/)
  • Programme Dates and Deadlines
    • Sommersemester
    • Wintersemester 2025/2026
      • Lecture period
      • - Studienbeginn nur zum Wintertrimester im Oktober oder Januar
        • Application Deadline for Selection Process The deadline for the Winter Semester 2025/2026 has expired
  • Tuition Fee
  • Contact / contact person

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