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Business Administration – International Marketing Management

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Quick Overview

  • University Ruhr West University of Applied Sciences
  • Degree Master of Arts
  • Degree Master of Arts, M.A.
  • Study Type Second cycle
  • Mode of admission local admisssion restriction
  • Application Deadline for Beginning Students 01.05.2024 — 01.08.2024
    Weitere Informationen zur Einschreibung, zu Fristen und dem Bewerbungsablauf finden Sie auf der HRW Website: https://www.hochschule-ruhr-west.de/studium/bewerbung-und-einschreibung/bewerbungs-faq/
  • Standard period of study (amount) 5 semesters
  • Study Mode (elucidation) part time degree programmes for professionals
  • Location (main / branches campus) Mülheim an der Ruhr
  • Admission semester summer and winter semester
  • Subject

    Das Business Administration gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Business Administration

    Das Marketing, Distribution gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Marketing, Distribution

  • Field of study
    • Target group How can international markets be analysed from different marketing perspectives? How can international marketing strategies be derived? How can internationalisation strategies be created by companies? How can the methods of market research be applied? How can customer relationships in terms of International Marketing Management be understood? If you are interested in answering these questions, you should definitely apply for the Master’s in International Marketing Management!
    • Main instruction language German
    • Digital teaching and learning units E-Learning, Moodle / HRW Portal
    • Annotation of the Higher Education Institution The course includes International Marketing Strategy, Customer Behaviour with Intercultural Aspects, International Market Research and International Customer Relationship Management. Business modules prepare for management positions.

      The prerequisites for the course include, among other things, very good command of English (according to the European Framework, Level B2).

      Presence events take place on Fridays in the afternoon or on Saturdays. Various communication options via the e-learning portal module.

      Examinations of all modules can be taken every semester.

      There are no study or examination fees, only the semester fee and material fees.
    • Course Website
  • Access and Admission Requirements
    • Mode of admission local admisssion restriction
    • Admission semester summer and winter semester
    • Admission to the Master's degree course requires the completion of a professionally qualifying degree of at least seven semesters in an Economics course. At least 210 credits and, of these, at least 105 credits must come from modules with predominantly Economics content.

      Additional admission requirement:
      Proof of knowledge of English to correspond with Level B2 of the European Reference Framework for Languages (CEFR). Performance in school represents an achievement that meets the requirements in full (grade “good”).

      See the Examination Regulations for details on the prerequisites.
      more information regarding admission requirements
    • Completion of first university degree Bachelor/Bakkalaureus

      Minimum requirements for first university degree:
      • Minimum number of semesters: 7 semesters
      • Required ECTS credits: 210
    • Required language skills
    • Required minimum language skills that must be proven by passing one or more of the following language tests:
      • GER (English): B2
  • Programme Dates and Deadlines
    • Sommersemester 2024
      • Lecture period
      • 02.04.2024 — 12.07.2024
        Danach beginnen die Prüfungen.
      • Application Deadlines for Germans and Inhabitants
        • Beginning Students
        • 01.12.2024 — 01.02.2025
          Weitere Informationen zur Einschreibung, zu Fristen und dem Bewerbungsablauf finden Sie auf der HRW Website: https://www.hochschule-ruhr-west.de/studium/bewerbung-und-einschreibung/bewerbungs-faq/
        • Advanced Semester
        • 01.12.2024 — 01.02.2025
          Weitere Informationen zur Einschreibung, zu Fristen und dem Bewerbungsablauf finden Sie auf der HRW Website: https://www.hochschule-ruhr-west.de/studium/bewerbung-und-einschreibung/bewerbungs-faq/
      • Application Deadlines for International Students from the European Union
        • Bewerbungsfrist EU-Ausländer 01.12.2024 — 01.02.2025
          Weitere Informationen zur Einschreibung, zu Fristen und dem Bewerbungsablauf finden Sie auf der HRW Website: https://www.hochschule-ruhr-west.de/studium/bewerbung-und-einschreibung/bewerbungs-faq/
      • Application Deadlines for International Students from Countries that are not EU Members
        • Bewerbungsfrist Nicht-EU-Ausländer 01.12.2024 — 01.02.2025
          Weitere Informationen zur Einschreibung, zu Fristen und dem Bewerbungsablauf finden Sie auf der HRW Website: https://www.hochschule-ruhr-west.de/studium/bewerbung-und-einschreibung/bewerbungs-faq/
    • Wintersemester 2024/2025
      • Lecture period
      • 01.10.2024 — 24.01.2025
        Danach beginnen die Prüfungen.
  • Tuition Fee
    • Annotation to the tuition fee The University Ruhr West does not charge tuition fees. However, students must pay a semester contribution.

      https://www.hochschule-ruhr-west.de/studium/studienfinanzierung/

      Important for business administration master students:
      Business Administration Master students please note that, in addition to the semester contribution, the Institute for Combined Studies charges a material procurement fee of EUR 110.
  • Studieren ohne Abitur: Zugangsbedingungen und Kontakt
    • In allen Bundesländern gibt es Regelungen, die das Studieren ohne schulische Hochschulzugangsberechtigung ermöglichen - vereinfacht häufig als "Studieren ohne Abitur" bezeichnet. Mehr über den Hochschulzugang für beruflich Qualifizierte finden Sie auf unseren Informationsseiten Studieren ohne Abitur.
  • Contact / contact person