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Marketing Management

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Quick Overview

  • University IU International University
  • Degree Master of Arts
  • Study Type Second cycle
  • Mode of admission without admission restriction
  • Standard period of study (amount) 2 semesters
  • Study Mode (elucidation) distance studies; part time degree programmes for professionals
  • Location (main / branches campus) Erfurt
  • Admission semester summer and winter semester
  • Subject

    Das Marketing, Distribution gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Marketing, Distribution

  • Areas of Concentration Marketing, Online Marketing, Sales and Marketing, Sales Management, Social Media Marketing
  • Field of study
    • Target group Bachelor's degree graduates with a background in marketing
    • kind of Master course according to the KMK providing further education
    • Main instruction language German
    • Annotation of the Higher Education Institution As a marketing manager, you are responsible for the conception of brands, develop product strategies and shape the processes for their marketing and distribution – a field of responsibility in which creative expertise as well as solid business administration skills are required. You will acquire these skills in the IU Master's degree in Marketing Management. The curriculum includes Strategic Management, International Marketing, Market Research, Communication and Branding, Social Media and Sales. So you are perfectly equipped to get your dream job at agency, company or NGO level after completing your studies.
    • Course Website
    • Akkreditierungsrat Logo
      Link to the programme in the Accreditation Council database
  • Access and Admission Requirements
    • Mode of admission without admission restriction
    • Admission semester summer and winter semester
    • You have an apprenticeship or further education, work experience or have already studied? Then let your previous achievements for the correspondence course be recognized! This way you save time as well as tuition fees - namely EUR 30 per recognized ECTS point.
      \t
      - Shortening your study time: Skip individual modules or entire semesters!
      - Save on tuition: For every ECTS point you get you save EUR 30.

      We will be happy to check before your application for distance learning whether and to what extent we can take your previous achievements into account: without obligation and 100% online. Simply fill out our online recognition form.
      more information regarding admission requirements
    • Completion of first university degree Bachelor/Bakkalaureus
  • University-wide Dates and Deadlines
    • Sommersemester 2024
    • Wintersemester 2023/2024
  • Tuition Fee
    • Tuition fee 556 EUR / Monat
      more information regarding tuition fees
    • Annotation to the tuition fee (for 120 ECTS Master's degree course); Possible other variations.
      Payable per year, per semester or per month
  • Contact / contact person