Marketing Management

Quick Overview

University IU International University
Degree Bachelor of Arts

Degree Bachelor of Arts, B.A.
Study Type Undergraduate
Mode of admission without admission restriction
Standard period of study (amount) 6 semesters
Study Mode (elucidation) dual system; including practical semester
Location (main / branches campus) Aachen, Augsburg, Berlin, Bielefeld, Bochum, Bonn, Braunschweig, Bremen, Dortmund, Dresden, Duisburg, Düsseldorf, Erfurt, Essen, Frankfurt am Main, Freiburg, Hamburg, Hannover, Karlsruhe, Köln, Leipzig, Lübeck, Mainz, Mannheim, München, Münster, Potsdam, Stuttgart, Ulm, Wuppertal, Würzburg
Admission semester all quarters
Subject

Das Marketing, Distribution gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.
Weitere Informationen zum Studienbereich Economic Sciences.
Weitere Informationen zur Fächergruppe Economic Sciences, Law.
Marketing, Distribution
Areas of Concentration Digital Business, Online Marketing, Sales & Distribution

Field of study
- Main instruction language German
- Annotation of the Higher Education Institution Developing marketing strategies and evaluating their success, researching consumer behaviour or setting and monitoring the prices of products: these and many other exciting tasks await you in marketing. With a dual degree programme in Marketing Management, you prepare specifically for this field of activity. Your curriculum includes topics such as market research, communication and brand policy as well as digital business models. In addition, you will deal with the current trends in marketing. You will learn all about the practical side of the profession during the course: on the basis of case studies and during your work at your practice partner.
- Course Website
- Link to the programme in the Accreditation Council database
Access and Admission Requirements
- Mode of admission without admission restriction
- Admission semester all quarters
- General or subject-specific higher education entrance qualification
  
  Without a school leaving certificate confirming general or subject-specific higher education entrance qualification, entry is possible if you meet one of the following conditions:
  
  - completed at least two years of vocational training and at least three years of professional experience in the profession you have trained in
  - successful passing of the Master Craftsperson’s examination
  - successful completion of a course as a state-certified Technician or state-certified Business Economist
  more information regarding admission requirements
University-wide Dates and Deadlines
- Sommersemester 2024
- Wintersemester 2023/2024
Tuition Fee
- Tuition fee more information regarding tuition fees
- Annotation to the tuition fee At the IU you pay EUR 0 because your practice partner pays your tuition fees.
Studieren ohne Abitur: Zugangsbedingungen und Kontakt
- In allen Bundesländern gibt es Regelungen, die das Studieren ohne schulische Hochschulzugangsberechtigung ermöglichen - vereinfacht häufig als "Studieren ohne Abitur" bezeichnet. Mehr über den Hochschulzugang für beruflich Qualifizierte finden Sie auf unseren Informationsseiten Studieren ohne Abitur.
Contact / contact person
- Contact / contact person for this program
- info-dualesstudium(at)iu.org
- Studienberatung Bremen
- Street address Universitätsallee 16, 28359 Bremen
- Phone 04211 66985 10
- bremen-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung München
- Street address Berg-am-Laim-Str. 47, 81673 München
- Phone 089 921310280
- muenchen-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Freiburg
- Street address Hans-Sachs-Gasse 4, 79098 Freiburg
- Phone 0761 7699510
- freiburg-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Duisburg
- Street address Schifferstraße 166, 47059 Duisburg
- Phone 0203 395128 10
- duisburg-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Mannheim
- Street address Augustaanlange 65, 68165 Mannheim
- Phone 0621 12187 80
- mannheim-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Lübeck
- Street address Willy-Brandt-Allee 31, 23554 Lübeck
- Phone 0451 930981 80
- luebeck-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Köln
- Street address Hildeboldplatz 20, 50672 Köln
- Phone 0221 9999 0480
- koeln-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Berlin
- Street address Frankfurter Allee 73A, 10247 Berlin
- Phone 030 2089868 20
- berlin-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Bochum
- Street address Massenbergstraße 15-17, 44787 Bochum
- Phone 0234 54290710
- bochum-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Aachen
- Street address Dennewartstraße 25, 52068 Aachen
- Phone 0800 60016071
- aachen-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Aachen
- Street address Dennewartstraße 25, 52068 Aachen
- Phone 0800 60016071
- aachen-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Düsseldorf
- Street address Hildebrandtstr. 24c, 40215 Düsseldorf
- Phone 0211 980700-10
- duesseldorf-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Dresden
- Street address Schweriner Straße 5, 01067 Dresden
- Phone 0351 212988 80
- dresden-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Essen
- Street address Hatzper Straße 34, 45149 Essen
- Phone 0201 838887 10
- essen-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Dortmund
- Street address Rheinlanddamm 201, 44139 Dortmund
- Phone 0231 426042-10
- dortmund-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Leipzig
- Street address Rosa-Luxemburg-Straße 23+27, 04103 Leipzig
- Phone 0800 600161 66
- leipzig-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Frankfurt
- Street address Hanauer Landstraße 147-149, 60314 Frankfurt am Main
- Phone 069 2547429-80
- frankfurt-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Mainz
- Street address Grosse Bleiche 14-16, 55116 Mainz
- Phone 06131 4937 00
- mainz-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Hamburg
- Street address Weidestraße 122d, 22083 Hamburg
- Phone 0402 846835 80
- hamburg-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Bielefeld
- Street address Bahnhofstraße 23-25, 33602 Bielefeld
- Phone 0800 600160 61
- bielefeld-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Hannover
- Street address Siemensstraße 10, 30173 Hannover
- Phone 0511 310109 10
- hannover-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Münster
- Street address Höfflingerweg 1, 48153 Münster
- Phone 0800 600161 64
- muenster-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Augsburg
- Street address Zugspitzstraße 179 + 181, 86165 Augsburg
- Phone 0821 899961 0
- augsburg-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Karlsruhe
- Street address Blücherstraße 20, 76185 Karlsruhe
- Phone 0800 60016066
- karlsruhe-dualesstudium(at)iu.org
- Internetpage of the institution
- Studienberatung Braunschweig
- Street address Böcklerstraße 30, 38102 Braunschweig
- Phone 0531 283416 10
- braunschweig-dualesstudium(at)iu.org
- Internetpage of the institution