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Strategic Communication & Leadership

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Quick Overview

  • University SRH University of Applied Sciences Heidelberg
  • Degree Master of Arts (M.A.)
  • Study Type Second cycle
  • Mode of admission selection procedure / qualifying examination
  • Standard period of study (amount) 4 semesters
  • Study Mode (elucidation) full time
  • Location (main / branches campus) Heidelberg
  • Admission semester winter semester
  • Subject

    Das Marketing, Distribution gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Marketing, Distribution

  • Areas of Concentration Business and Management Skills, Content Development and Storytelling, Digital Technologies & Data Analytics, Leadership and Self-development, Media Psychology, Strategic Communication and Marketing Management
  • Field of study
    • Main instruction language German
    • Further language(s) English
    • Digital teaching and learning units Yes
    • Annotation of the Higher Education Institution We support you personally and continuously in achieving your goals. Based on our proven CORE principle, we have coordinated all learning objectives, forms of examination as well as teaching and learning methods for you in such a way that learning is fun and you achieve the best possible learning success.

      Digital teaching and learning content
      The use of digital elements in teaching is an essential component of our teaching and learning concept. Whether in virtual group rooms, chats with lecturers or in mobile learning apps, with us, you will be optimally prepared for the demands of the modern working world. You will get to know a variety of digital tools and methods that are precisely tailored to the skills that will help you in your studies and later career. Communication platforms such as MS Teams or Zoom are integrated into your everyday study routine as a matter of course.

      Internationality
      The SRH University of Applied Sciences Heidelberg maintains a broad network of partnerships around the world to enable you to spend time studying abroad: In a semester abroad, an internship or in a summer school, you can gain unique experiences worldwide, which will bring you unforgettable experiences with lifelong friendships.
    • Course Website
  • Access and Admission Requirements
    • Mode of admission selection procedure / qualifying examination
    • Admission semester winter semester
    • Students who meet the following requirements can be admitted to this Master's degree course at the SRH University of Applied Sciences Heidelberg:
      • If you have a first professionally qualifying certificate of academic degree and knowledge from the areas of communication, marketing and media with at least 30 ECTS points.
      • You can prove English language skills.
      • Your personal motivation, prior knowledge and ambitions are also checked as part of the university's selection procedure by means of a letter of motivation and in application interviews.

      If you come from abroad, you can be admitted

      if you can provide us with a higher education entrance qualification through certificates of previous education and can prove German language skills (DSH or TestDaF examination) and if you have also successfully completed our selection procedure.
      more information regarding admission requirements
    • Completion of first university degree Bachelor
    • Required practical experience In addition to completing your first university degree, you need the following practical experience to be admitted onto this degree programme:
      • 1 year Work experience in the field of Communication, Marketing and Media
  • Programme Dates and Deadlines
    • Wintersemester 2025/2026
      • Lecture period
      • 01.10.2025 — 31.03.2026
  • Tuition Fee
  • Contact / contact person

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