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Business Psychology

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Quick Overview

  • University AKAD University of Applied Sciences in Stuttgart – state accredited
  • Degree Bachelor of Science (B.Sc)
  • Degree Bachelor of Science, B.Sc.
  • Study Type Undergraduate
  • Mode of admission without admission restriction
  • Deadline for Beginning Students entfällt
  • Standard period of study (amount) 6 semesters
  • Study Mode (elucidation) distance studies; full time; part time; part time degree programmes for professionals
  • Location (main / branches campus) Stuttgart
  • Admission semester summer and winter semester
  • Subject

    Das Business, Occupational, and Organisational Psychology gehört zum Studienbereiche Psychology der Fächergruppe Humanities and Social Sciences.

    Weitere Informationen zum Studienbereich Psychology.

    Weitere Informationen zur Fächergruppe Humanities and Social Sciences.

     Business, Occupational, and Organisational Psychology

  • Areas of Concentration Business Psychology, Human Resources and Staff Management, Industrial Psychology, Labour Law, Leadership Psychology and Agile Management, Market and Consumer Psychology, Social Psychology, Specialisations (e.g. HR Specialist, Market and Consumer Research, Management of Digital Transformation, etc.)
  • Field of study
    • Main instruction language German
    • Further language(s) English
    • Digital teaching and learning units E-Learning, Blended Learning, Onlinetutorien und virtuelle Seminarräume
    • Annotation of the Higher Education Institution Specialisations enable you to apply personnel diagnostic procedures in personnel selection, human resources and staff management and consumer behaviour analysis. Your expert knowledge allows you to carry out advisory, problem-solving and evaluating activities. No matter whether quality assurance and organisational development, the human resources department or the development and implementation of market and consumer strategies are concerned, your deployment possibilities are extremely diverse. Since business psychology is about human experience and behaviour in general, its findings and applications are valid in all countries. Intercultural psychology and the associated skills will empower you to apply business psychology ways of thinking and acting. This course deals with the topic of motivation: why do people make certain purchases? Why do they remain loyal to a brand? How can employees be motivated to ensure the success of the company? These and other questions will be answered during the course of the degree programme. You will learn to understand feelings and to classify them in business contexts. The vibrant field of business psychology is currently presenting us with entirely new challenges such as digital transformation, virtual working, digital stress, collaboration with robotics and artificial intelligence, etc. This shows the extent to which psychology and business are interlinked and how important this interaction is for the success of the company. With this high scientific, application-oriented and practice-oriented level, you are optimally prepared for the requirements of the current job market.

      By the way: as a student of this distance learning course, you will be able to participate in a three-week study session in Sacramento: the California Campus Program!
    • Course Website
  • Access and Admission Requirements
    • Mode of admission without admission restriction
    • Admission semester summer and winter semester
    • To enrol directly in the degree course, you need a general higher education entrance qualification (allgemeine Hochschulreife), a subject-specific higher education entrance qualification (fachgebundene Hochschulreife) or an entrance qualification for universities of applied sciences (Fachhochschulreife).

      Do you not have a school leaving certificate giving general right of entry to higher education (Abitur) or subject-specific higher education entrance qualification (Fachabitur)?



      Then recognised continuing education and technical college qualifications (e.g. Technician, Master Craftsperson, Business Economist, Business Administrator, Educator, etc.) in combination with a counselling interview also entitle you to a study place.

      If you do not have a continuing education or technical college qualification, but have completed vocational training and have professional experience, then you can start studying after successfully completing the university aptitude test.
      more information regarding admission requirements
  • Programme Dates and Deadlines
    • Sommersemester 2025
      • Lecture period
      • Start jederzeit möglich
    • Wintersemester 2025/2026
      • Lecture period
      • Start jederzeit möglich
  • Tuition Fee
    • Tuition fee 319 EUR / Monat
      more information regarding tuition fees
    • Annotation to the tuition fee Shorten the length of your studies and save one Sprint monthly rate of your tuition fees per 5 ECTS! < a href=https://www.akad-fernstudium.at/anrechnung-anerkennung/techniker-innen-anrechnung/wkz=7007AA>
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