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Digital and International Marketing

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  • University Technical University of Applied Sciences of Central Hesse - THM
  • Degree Master of Science (MSc)
  • Degree Master of Science, M.Sc.
  • Study Type Second cycle
  • Mode of admission without admission restriction
  • Beginning Students First-year students can only apply or register for the winter semester.
  • Standard period of study (amount) 3 semesters
  • Study Mode (elucidation) full time; international course
  • Location (main / branches campus) Gießen
  • Admission semester winter semester
  • Subject

    Das International Business Administration gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     International Business Administration

    Das Marketing, Distribution gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

     Marketing, Distribution

  • Areas of Concentration Digital Marketing, International Marketing
  • Field of study
    • Target group Students enthusiastic about marketing or young professionals with a first academic degree in Business Administration or a related degree course with a Business Administration component (at least 50 percent). Interest in digital change and different cultures, desire for a creative and at the same time analytical degree course oriented towards application, and enjoyment in project and team work. First professionally qualifying certificate of academic degree (usually Bachelor's degree) with an overall grade of at least 2.3 or better with a standard period of study of 7 semesters (210 CP) in the subject area Business Administration or in a related degree course where Business Administration accounts for at least 50% of the course, as well as methodological competence in the form of at least 8 CP in Mathematics or Statistics. English language skills as indicated.
    • kind of Master course according to the KMK consecutive
    • Main instruction language English
    • Further language(s) German
  • Access and Admission Requirements
    • Mode of admission without admission restriction
    • Admission semester winter semester
    • First professionally qualifying certificate of academic degree (usually Bachelor's degree) with an overall grade of at least 2.3 or better with a standard period of study of 7 semesters (210 CP) in the subject area of Business Administration or in a related degree course where Business Administration accounts for at least 50% of the course, English proficiency
      more information regarding admission requirements
    • Completion of first university degree Bachelor/Bakkalaureus, Diplom
      (and other qualifications, provided that they are recognised as being equivalent)

      Minimum requirements for first university degree:
      • Minimum grade: 2.30
      • Minimum number of semesters: 6 semesters
      • Minimum standard period of study: 6 semesters
      • Required ECTS credits: 180
    • Required language skills
    • Required minimum language skills that must be proven by passing one or more of the following language tests:
      • Cambridge (English): First Certificate Grade A des Gem. europäischen Referenzrahmens
      • IELTS (English): Mindestpunktzahl 6.0
      • TOEFL IBT (English): Score 79
      • TOEIC (English)
      • Other English language certificates: äquivalente Tests mit vergleichbaren Ergebnissen
    • Further admission requirements Application letter / personal statement
  • Programme Dates and Deadlines
  • Contact / contact person

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