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Retail Management and Marketing

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Quick Overview

  • University FHDW Hanover – University of Applied Sciences
  • Degree Master
  • Degree Master of Science, M.Sc.
  • Study Type Second cycle
  • Mode of admission selection procedure / qualifying examination
  • Standard period of study (amount) 3 semesters
  • Study Mode (elucidation) full time
  • Location (main / branches campus) Hannover
  • Admission semester spring quarter
  • Subject

    Das Business Administration gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.

    Weitere Informationen zum Studienbereich Economic Sciences.

    Weitere Informationen zur Fächergruppe Economic Sciences, Law.

    Business Administration

  • Areas of Concentration Management: Leadership, Strategic Planning, International Management, Corporate Development, Project and Change Management, Marketing and Distribution: Design of the marketing and distribution processes, human resources and staff management in marketing and distribution, methods of sales control and behavioural and sales psychology, Marketing market research, product and customer in the focus of marketing, communication instruments of marketing and price management

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