Media Culture and Media Industry

Quick Overview

University University of Bayreuth
Degree Master

Degree Master of Arts, M.A.
Study Type Second cycle
Mode of admission without admission restriction
Beginning Students First-year students can only apply or register for the winter semester.
Standard period of study (amount) 4 semesters
Study Mode (elucidation) full time
Location (main / branches campus) Bayreuth
Admission semester winter semester
Subject

Das Media Culture gehört zum Studienbereiche Cultural Studies der Fächergruppe Language and Cultural Studies.
Weitere Informationen zum Studienbereich Cultural Studies.
Weitere Informationen zur Fächergruppe Language and Cultural Studies.
Media Culture

Das Media Management gehört zum Studienbereiche Economic Sciences der Fächergruppe Economic Sciences, Law.
Weitere Informationen zum Studienbereich Economic Sciences.
Weitere Informationen zur Fächergruppe Economic Sciences, Law.
Media Management
Areas of Concentration Forms of utilising audiovisual and digital media, Media History, Media Law, Media Management, Sports Media, Theory of Media Culture

Field of study
- Target group Graduates and students of humanities, political theory, economics or information science-oriented degree courses
- kind of Master course according to the KMK consecutive
- Main instruction language German
- Further language(s) English; French
- Annotation of the Higher Education Institution International focus:
  Regular guest lectures from overseas academics and researchers, exchange programmes with several partner universities.
  Partner universities:
  Sorbonne, Paris I\; CRI, Centre de Recherche sur l'Intermédialite, Université de Montréal\; Chosun University, Gwangju, South Korea\; Sorbonne Novelle, Paris III and Université du Québec à Montréal, UQAM
- Course Website
- Link to the programme in the Accreditation Council database
Access and Admission Requirements
- Mode of admission without admission restriction
- Admission semester winter semester
- Admission mode: Aptitude test
  Admission requirement: Bachelor's, Master's, Magister, Diplom, State Examination or an equivalent final examination at a German or foreign institution of higher education\; must be in a Humanities-, Political Science-, Economics- or Information Science-oriented subject with at least a Good result, and for law students at least a Satisfactory result (at least 7.5 points).
  Proof of an adequate command of English and French (for example, via the TOEFL, ALTE or UNIcert tests, school leaving certificate or similar).
  Successful completion of an aptitude assessment procedure. Application deadline 15/ 07.
  more information regarding admission requirements
- Completion of first university degree Bachelor/Bakkalaureus
  (and other qualifications, provided that they are recognised as being equivalent)
University-wide Dates and Deadlines
- Wintersemester 2026/2027
- - Lecture period
  - 12.10.2026 — 05.02.2027
  - Deadlines for Germans and foreigners with German university entrance qualifications
    Beginning Students
    
    Bewerbungsfristen Master
  - Deadlines for International Students from the European Union
    Bewerbungsfrist EU-Ausländer Bewerbungsfristen Master
  - Deadlines for International Students from Countries that are not EU Members
    Bewerbungsfrist Nicht-EU-Ausländer Bewerbungsfristen Master
Contact / contact person
- International Students and applicants are kindly requested to contact the International Office:
- International Office
- Street address Universitätsstraße 30, 95447 Bayreuth
- Phone 0921 55-5275
- Fax 0921 55-5297
- international(at)uni-bayreuth.de
- Internetpage of the institution
- Contact / contact person for this program
- Bezeichnung Kontaktstelle Prof. Dr. Reinhard Kunz Medienkultur und Medienwirtschaft
- Contact person Prof. Dr. Matthias Christen, Prof. Dr. Claas Germelmann
- Street address Geschwister-Schollplatz 3, 95440 Bayreuth
- Phone 0921 / 55-5022
- Fax 0921 / 55-5042
- matthias.christen(at)uni-bayreuth.de, c.c.germelmann@uni-bayreuth.de
- Zentrale Studienberatung
- Street address Universitätsstraße 30, 95447 Bayreuth
- Postal/mail adress 95440 Bayreuth
- Phone 0921 55-4433
- studienberatung(at)uni-bayreuth.de
- Internetpage of the institution
- Contact Frau Andrea Kreuzer
- Function Leitung Zentrale Studienberatung
- Responsibility Leitung Zentrale Studienberatung
- Phone 0921 554433
- Andrea.Kreuzer(at)uni-bayreuth.de

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