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Marketing Management

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Quick Overview

  • University SRH University of Applied Sciences Heidelberg
  • Degree Master of Arts
  • Degree Master of Arts, M.A.
  • Study Type Second cycle
  • Mode of admission selection procedure / qualifying examination
  • Standard period of study (amount) 4 semesters
  • Study Mode (elucidation) dual system; including practical semester
  • Location (main / branches campus) Berlin
  • Admission semester winter semester
  • Subject

    Das Communication Studies gehört zum Studienbereiche Journalism, Publishing Studies der Fächergruppe Language and Cultural Studies.

    Weitere Informationen zum Studienbereich Journalism, Publishing Studies.

    Weitere Informationen zur Fächergruppe Language and Cultural Studies.

     Communication Studies

    Das Journalism gehört zum Studienbereiche Journalism, Publishing Studies der Fächergruppe Language and Cultural Studies.

    Weitere Informationen zum Studienbereich Journalism, Publishing Studies.

    Weitere Informationen zur Fächergruppe Language and Cultural Studies.

     Journalism

    Das Publishing Studies gehört zum Studienbereiche Journalism, Publishing Studies der Fächergruppe Language and Cultural Studies.

    Weitere Informationen zum Studienbereich Journalism, Publishing Studies.

    Weitere Informationen zur Fächergruppe Language and Cultural Studies.

     Publishing Studies

  • Areas of Concentration Brand Experience + Costumer Journey, Brand Management, Consumer personality, Consumer Psychology, Corporate Communications, Creation + Innovation, Digital Media, Instruments of marketing communication, Management, Non-profit and social marketing
  • Field of study
    • Target group B.A. graduates from the areas that want to orient themselves towards Marketing, Communication Management, Public Relations.
    • kind of Master course according to the KMK providing further education
    • Main instruction language German
    • Annotation of the Higher Education Institution In the Master's degree programme with vocational and academic elements in Marketing Management, you will learn how to develop creative campaigns under complex conditions, how to stage products as experiences, how to engage your target group and how to always critically question and rethink everything.

      You will learn to make brands, products, services and organisations heard. You will also acquire the theoretical, academically sound background for modern and holistic strategy development and learn to develop communication concepts independently and to coordinate the creative implementation.

      Thanks to the course structure as a degree programme with vocational and academic elements, you will be an integral part of your partner company from the beginning. In this way, you not only expand your personal, professional network, but also create the best career conditions for your future.
    • Course Website
    • Akkreditierungsrat Logo
      Link to the programme in the Accreditation Council database
  • Access and Admission Requirements
    • Mode of admission selection procedure / qualifying examination
    • Admission semester winter semester
    • To apply for the Master's degree programme with vocational and academic elements in Marketing Management, you will need:

      - Proof of first academic degree (Bachelor’s, Diploma degree or Magister degree); please submit your final degree certificate and your transcript of records.
      - Certificate of general higher education entrance qualification or subject-specific higher education entrance qualification
      -Letter of motivation
      -Curriculum vitae  with current passport photo
      - Copy of identity document (front and back) or, for foreign students, copy of the national identity card
      - Edited written entrance examination
      more information regarding admission requirements
    • Completion of first university degree Bachelor/Bakkalaureus
      (and other qualifications, provided that they are recognised as being equivalent)
    • Further admission requirements Passed admission test, CV
  • Programme Dates and Deadlines
    • Wintersemester 2025/2026
      • Lecture period
      • 01.10.2025 — 31.03.2026
  • Tuition Fee
  • Contact / contact person

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